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    Generational difference in media consumption during the COVID-19 pandemic
    (Nova Science Publishers, Inc., 2021) Sanje, G.; Çarboğa, O.S.
    It is well known that the COVID-19 pandemic has substantially increased the amount and frequency of media consumption, both in traditional and digital spaces. Individuals access several media sources on different devices for information, entertainment, and socializing purposes. Although media consumption increased during the COVID-19 pandemic, each generation consumed media differently, with different device preferences and usage percentages. These differences between generations are important, especially for media content providers, marketers, and businesses. This chapter investigates media consumption and device usage with secondary data, analyzing generational similarities and differences and predicting possible implications, especially for media content providers and marketers in the "new normal. " © 2021 Nova Science Publishers, Inc.
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    The contribution of the ungc to develop csr strategies in higher education industry: A case study
    (Springer Nature, 2019) Sanje, G.; Levi, E.
    United Nations Global Compact, a global corporate responsibility initiative launched by United Nations in 2000, has more than 12,000 corporate participants and other stakeholders from over 170 countries. Becoming the largest voluntary corporate social responsibility initiative in the world and having approximately 440 academic participants, UNGC published “UNGC for Higher Education Institutions” (HEI), a guide book for higher education institutions in implementing the ten principles of the UNGC within the organization and then leading their global adoption. Although UNGC has been criticized both as a failure and as a success in the literature, with respect to both criticisms, this paper will discuss the opportunities offered by UNGC for HEI to Universities in their CSR practices. This study makes two main contributions with the evidence from Istanbul Bilgi University case: (1) discuss the effectiveness of UNGC as a guideline for universities in developing CSR practices in their business operations and (2) discuss how UNGC helps to make universities’ CSR implications visible. © 2019, Springer Nature Singapore Pte Ltd.