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    AI-Generated Folklore for Culturally Resonant Storytelling in the Digital Age: Bridging Tradition and Technology in Storytelling
    (IGI Global, 2024) Oztabak, Cigdem
    As digital technologies evolve, AI's role in crafting and disseminating cultural narratives presents a groundbreaking opportunity for marketers to engage digital natives through personalized, culturally resonant storytelling. This research explores the potential of AI-generated folklore to revolutionize marketing by creating narratives that bridge generational gaps and enhance global connectivity. It also addresses the ethical implications and stresses the importance of authenticity in leveraging AI for storytelling, ensuring that these narratives celebrate cultural diversity rather than misappropriating it. By examining the dynamic relationship between technology, culture, and marketing, this study proposes a new paradigm where AI is not merely a tool for targeting and analysis but a creative collaborator capable of crafting content that resonates deeply on a human level. © 2025 by IGI Global Scientific Publishing. All rights reserved.