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    An exploratory study of dialogic communication on mobile gaming company websites: The Turkish context
    (Scoala Natl Studii Politice Adm - Snspa, Fac Cominicare Realti Publice, 2025) Meric, Emre; Cakici, Zindan; Goncu, Barika; Dogan, Sahika
    Dialogic communication remains an essential strategy for companies to build ways to interact with the relevant publics in the most effective and ethical approach. The current study aims to explore the dialogic communication potential of mobile gaming companies' websites via quantitative content analysis. The sample includes the websites of international mobile gaming companies that virtually communicate with their visitors in English as the primary language. The sample includes websites of mobile gaming companies producing the most popular games among Turkish gamers. Findings indicate that there is still room for such companies to increase their potential for dialogic communication with mobile gamers via their websites by increasing user interaction and enhancing user experience. Given the absence of research on dialogic communication strategies in mobile gaming company websites, this study provides foundational insights for both scholars and practitioners.
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    From Competition to Conflict: Hate Speech in Multiplayer Online Battle Arena Games (MOBAs)
    (IGI Global, 2025) Meric, Emre
    This study investigates the prevalence and dynamics of hate speech in one of the multiplayer online battle arena game (MOBA) named as Mobile Legends: Bang Bang using digital ethnography. Data were collected through participant observation across 540 matches and analyzed via content analysis, yielding 267 documented instances of hate speech. Findings reveal that hate speech is pervasive and disproportionately targets women, ethnic minorities (particularly Kurds and Arabs), LGBTQ+ individuals, and people with disabilities. Hate speech was most commonly delivered through in- game chat and intensified in higher- ranked, solo matches. Player reactions were largely passive, indicating a culture of normalization. Avatar- based discrimination further demonstrated the role of digital identity in shaping hostility. These results suggest that multiplayer games reflect and reproduce broader societal biases. © 2026, IGI Global Scientific Publishing. All rights reserved.