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    Coworking spaces in the sharing economy: Examples from an emerging country
    (Taylor and Francis, 2021) Kirezli, O.; Atakan, M.G.S.
    [No abstract available]
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    Understanding social media addiction through personal, social, and situational factors
    (IGI Global, 2020) Kirezli, O.; Aydin, A.E.
    The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are reviewed. Based on this review the influence of several personal, social, and situational factors on social media addiction are examined. Firstly, personal factors such as demographic characteristics, personality traits, self-esteem, well-being, loneliness, anxiety, and depression are studied for their impact on social media addiction. Next, the social correlates and consequents of social media addiction are identified, namely need for affiliation, subjective norms, personal, professional, and academic life. Lastly, situational factors like amount of social media use and motives of use are inspected. Following the review of literature an empirical study is made to analyze factors that discriminate addicted social media users from non-addicted social media users on the basis of these different factors. © 2021 by IGI Global. All rights reserved.
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    Why do companies engage in green marketing? Alternative green marketing strategies and the motivations for the green marketing approach
    (IGI Global, 2017) Kirezli, O.; Yiğit, M.K.
    In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies. © 2017 by IGI Global. All rights reserved.