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    Analyzing motivational determinants of shopping addiction tendency
    (Ege Akademik Bakış, 2019) Kirezli, Özge
    ABSTRACT: Shopping addiction tendency is defined as being so occupied about shopping that consumers become driven by uncontrollable shopping urges and as a result of facing negative psychological, social and financial consequences. Based on a field study on university students (N=372), this paper examines hedonic shopping, escapism and negative mood reduction, as motivational determinants of shopping addiction tendency, which is a relatively less studied area of consumer behavior in Turkey. The findings indicate that, hedonic shopping, escapism and negative mood reduction all have significant effect on shopping addiction. Getting its mainstream studies from compulsive buying literature, shopping addiction literature focuses mainly on the enjoyment gathered from shopping action However this study provides new insights into potential antecedents of shopping addiction as negativity avoidance and escapism, which are negative psychological states with respect to shopping addicts quest for shopping enjoyment.
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    Exploring Fair Trade Attitude and Fair Trade Behavior of Turkish Consumers
    (Elsevier, 2012) Kirezli, Özge; Kuşçu, Zeynep Kabadayı
    The consumption of fair trade goods in the developed world has gained in popularity over the last years, however in Turkey it is not a well-known concept yet. Within this paper, we focused on Turkish consumer's understanding of fair trade, trying to analyze the triggering factors forming attitude and behavioral outcomes as intention to buy and willingness to pay more for those fair trade products. Fair trade attitude and behavioral dimensions had been studied on 139 participants (n=139). Our results indicated that fair trade attitude can be empowered by widening access to fair trade products, which can be accepted as a basic marketing principle. On the other hand, fair trade purchasing intention seemed linked to the fair trade attitude. Therefore, in order to increase consumers' likelihood to purchase these products, it is vital to establish a sense of understanding in the consumers' minds. Since, fair trade products are at average % 10 more expensive than normal products; willingness to pay more for those products can be explained by their sense of price acceptability. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of The 8th International Strategic Management Conference
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    THE VARYING IMPACT OF SELF AND OTHER-ORIENTED MESSAGE APPEALS ON VOLUNTEERING
    (2021) Yurdakul, Elif; Kirezli, Özge; Aydın, Aslı Elif
    Volunteerism is a means of contributing either to the society, the organization, or the individual. Either for satisfying individual’s self-interest or for altruistically helping others, volunteering creates value. The study aims to examine the impact of self-versus other-oriented messages on intentions and attitudes of existing and potential volunteers. Two studies were designed using fictitious foundations, to find out the potential effects of attitude towards recruitment ads and intention to volunteer for the organization. According to Study 1, which consisted of mainly volunteering adults, the other-oriented message is found to be more activating than the self-oriented message. However, in the Study 2, which comprised of a mainly non-volunteer student sample, the two appeal’s intentional effects were in opposite direction. Participants were found out to have higher intention to volunteer for the organizations when self-oriented messages were used. Follow-up analysis of the combined data revealed that non-volunteers’ intention to volunteer was higher with self-oriented appeal than with an other-oriented appeal. These findings are discussed in terms of the implications on volunteerism and linked to recent findings regarding the role of self-and other-oriented motives on determining how to approach both volunteers and non-volunteers in an effective manner.