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Öğe Sosyal pazarlamanın Z Kuşağı üzerindeki etkisi sosyal pazarlama uygulamalarının gerekliliği, kurum ve kuruluşlara yönelik algı ve satın alma yönelimlerine yönelik bir analiz(İstanbul Bilgi Üniversitesi, 2019) Karababa, Gamze; Sanje, GresiGeneration Z still preserves its mystery according to many researchers. Although generation X and Y has the purchasing power, the attention of the marketers and communications has shifted to the generation Z which grew up in very different environment than previous generations. Unlike its predecessors, this generation does not know a world without mobile phones, the Internet and the digital. In this study, Generation Z and the impact of social marketing practices on consumer buying behaviors and attitudes is examined.
