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    Content analysis of mission statements across social enterprises in the context of resource acquisition
    (İstanbul Bilgi Üniversitesi, 2020) Hengirmen, Engin; Günay, Gonca
    ABSTRACT: Social Entrepreneurship (SE) and resource access is a popular research topic in academic literature but many research is rather new, theoretical and lack of empirical results. SE is an output of innovative use such as using a material in new ways and combination of resources such as combining two materials to seek opportunities to catalyze social change and/or address social needs. They usually start with little or no resources and because of this reason, they face additional constraints or difficulties when accessing resources. Resources for SEs can be in multiple forms and mission statements are both a type of resource and a tool for accessing resources. In order to appeal to resource providers, SEs use narratives. One of the narrations utilized is the mission statement. Mission statements are narratives that give information about organization’s purpose, values and how they see their future. SEs aim to appeal resource providers but what their mission is highly relevant while deciding which SE will get invested. This is a case study research on SEs’ mission statements to explore what SEs’ mission statements talk about and what are the similarities and differences between these mission statements that enabled organization to access resources. I look at Skoll Foundation's social entrepreneurship award winners because winners can access to different types of resources such as financial gains and network connections that can present new opportunities. I did content analysis by topic modelling with help of computer programming. I used LDA, which generated 17 topics where every topic is a set of words and their probabilities. By looking at these topics, I was able to summarize them and give them a more understandable meaning. After topics have taken shape, I calculated their similarities, I visualized them and found which elements make them similar or different. In order to better understand these topics, I also used sequential LDA which enabled us to capture how these topics evolved through time. Results show that SEs specialize in one topic and they don’t engage in multiple or other topics. For example, a SE that focuses on green energy only works in that field, leading a specialization on that field and does not engage with any other subject like human rights. This result is a direct contribution to literature since it exposes the ways SE’s access resources. Another contribution is the multiple dualities SEs balance in order to appeal resource providers. SEs are tackling broad problems that affect millions of lives. As this is one of the traits resource providers look for, they also want to invest in organizations that can sustain themselves. SEs mention both their broad missions and their sustainability in balance so resource providers are motivated in investing to organization. My last contribution is measuring and explaining similarities/differences of mission statements. On the other hand, analysis shows supporting results for multiple theoretical research in the SE literature. Many of these research were theoretical and needed empirical results.