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Öğe Defining sustainable universities following public opinion formation process(Emerald Group Publishing Ltd, 2017) Celikdemir, Deniz Zaptcioglu; Gunay, Gonca; Katrinli, Alev; Alpbaz, Sebnem PenbekPurpose - The purpose of this paper is to define the sustainable university in Turkey, by considering perspectives of various stakeholders such as experts, intellectual, public, political parties and media using public opinion formation analysis. The paper aims to re-define the sustainable university with all dimensions including environmental, economic and social factors in Turkey. Design/methodology/approach - In this study, the model of shaping the policy agenda and public opinion formation by certain groups, presented by Papadakis (1996), was used to determine the main characteristics of a sustainable university. Based on this model, the researchers collected data from intellectuals, experts, political parties, media and public simultaneously. Focus groups and archival search were used. Findings - The results of the public opinion formation process presented that the definition of sustainable universities in Turkey includes the economic, ecological and social aspects and a holistic view of different groups. The findings of the study presented that the definition of sustainable universities in Turkey has many facets. Different groups in the public opinion formation process share almost similar views, though these points are usually mentioned under different headings. Thus, nearly each respondent in the public opinion formation process discusses the concept of being a trade mark as a university. Research limitations/implications - The research may lack generalizability, as it takes place in Turkey, which is a non-Western country. Practical implications - The research sheds a light for universities, which are the major cornerstones of higher education, especially in the area of sustainability and sustainable development. Also, universities have a great impact in regional development, which stresses once again the importance of sustainability in higher education. They should modify their education programs and curricula in accordance with sustainability. University-industry cooperation should be provided. They should manage to become a trademark. Social implications - Universities being the major cornerstones of higher education play a vital role in regional development of countries; therefore, their sustainable development should be well handled to enable regional development. Originality/value - The universities are the major actors which should pursue sustainability, as they affect society. The studies on sustainability and universities have been generally grouped under two main subjects in the literature. First group of studies highlights the support of universities for sustainability of corporations, whereas other studies stress the importance of becoming a sustainable university. There are not many studies on this subject which considers the public opinion formation process throughout the literature; therefore, this study contributes to the literature with this aspect. The study takes place in Izmir, Turkey, which is a non-Western country. Most of the studies on this subject take place in Western countries, so as the study is deployed in a non-Western country, it reflects a different point of view.Öğe Empowering women through social entrepreneurship with innovative business models: cases from Turkey(Edward Elgar Publishing Ltd, 2016) Uygur, Duygu; Kahraman, Elif Bezal; Gunay, Gonca[Abstract Not Available]Öğe Gender differences in evaluation of new business opportunity: A stereotype threat perspective(Elsevier, 2014) Gupta, Vishal K.; Goktan, A. Banu; Gunay, GoncaThis study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were randomly assigned to specific experimental conditions and their assessment of a new business opportunity was measured after presentation of stereotypical information. As predicted, men reported higher opportunity evaluation than women when no gender stereotypical information was presented, whereas men and women evaluated the business opportunity equally favorably when entrepreneurs were described using gender-neutral attributes. Interestingly, gender differences in opportunity evaluation were exacerbated when entrepreneurship was linked to masculine stereotypical information, and reversed in favor of women when entrepreneurship was linked to feminine stereotypical information. Practical implications and directions for future research are discussed. (C) 2013 Elsevier Inc. All rights reserved.Öğe Turkish Airlines: Fast Growing Star of Skies(World Scientific Publ Co Pte Ltd, 2014) Gunerergin, Mert; Gunay, Gonca; Celikdemir, Feride Deniz Zaptcioglu; Sagnak, MuhittinTurkish Airlines was founded in 1933 as Turkey's first flight carrier under the Ministry of Defense. In 1956, it was reorganized and operated under special legislation and renamed Turk Hava Yollari A.O. Since this time, it has continuously expanded its fleet. Under successful growth strategies, Turkish Airlines had added new flight destinations and aircrafts to enhance its values. Turkish Airlines decided to join the Star Alliance on 4 August. It had been nominated The Best Airline in its region and received the Aircraft Finance Journal's 2008 European Deal of the Year award for the financing of aircraft. Turkish Airlines is known for its impeccable service, flight safety and connectivity worldwide. With its global headquarters in Istanbul, it is a gateway between east and west. In recent years, Turkish Airlines had achieved 12% growth in its operating profits and 15% growth in its sales revenues. The number of aircraft grew by 4%, from 127 to 132. International routes accounted for 79% and domestic routes 21% of revenues from scheduled services. Turkish Airlines had established the Anadolu Jet brand and transported 13.4 million passengers to 119 destinations in 5 continents. Turkish Airlines had kept growing even during the economic crisis. This case examines the vision and mission of Turkish Airlines and its growth strategies. It also examines the marketing strategies used to pursue growth.
