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    Design-Led Innovation Strategies of Family Entrepreneurs: Case-based Evidence from an Emerging Market
    (ROUTLEDGE JOURNALS, 2019) Gülden, Selin; Er, Özlem
    This paper reveals insights from an ongoing PhD study engaging with the innovation management of family owned furniture manufacturers in Turkey. The initial findings presented in this paper relate to the strategies applied in the innovation process of the first case study undertaken within the ongoing PhD. The aim of the study is to seek the entrepreneurial opportunities and challenges when achieving Design-Led Innovation (DLI) in an emerging market. The data are hoped to provide a better understanding of the factors affecting a family business to gain competitive advantage in the market through innovation. The main insight presented in this paper is that family entrepreneurs have unique decision-making processes and strategies during phases of innovation. The other key initial insight found through thematic analysis of in-depth qualitative interviews include key concepts such as vision for design awareness, strengthening existing know-how, customer-oriented strategy, and investment in knowledge.
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    Endüstriyel Tasarım Klavuzu 2
    (İstanbul Sanayi Odası, 2007) Er, H. Alpay; Er, Özlem; Başer, Serhan
    [Abstract Not Available]
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    Tasarım Yönetimi Tanım Kapsam ve Uygulama
    (TÜSİAD, 2010-12) Er, Özlem; Er, H. Alpay; Manzakoğlu, Bilgen T.
    [Abstract Not Available]
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    The transformative effects of digital technologies on the product design practices of servitizing manufacturers
    (ROUTLEDGE JOURNALS, 2019) Sayar, Deniz; Er, Özlem
    Digital technologies have enabled manufacturing companies to extend their product-based portfolios with innovative service offerings. Various aspects of this shift have been explored from a service and system design perspective. However, the transformative effects of the deployment of digital technologies on product design practices, particularly in manufacturing firms have been relatively neglected. To explore this issue, semi-structured interviews were conducted with 22 manufacturing industry experts. Four product design practices that underwent a change process as a result of digital transformation were identified: Modifying product designs to enable diverse servicing options at the outset, redefining the role of customer data in the design process, focusing on the outcomes to facilitate cocreation, and designing feedback mechanisms about the past and current product status. The articulation of these themes contribute to the design literature on the effects of digital transformation, as well as to the literature on service transitions in manufacturing firms.