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    Determinants of cryptocurrency investment
    (İstanbul Bilgi Üniversitesi, 2022) Efe, Vedat; Özyıldırım, Cenktan
    ABSTRACT: In this research, it was aimed to evaluate effects of behavioral bias on crypto currency investment decisions. The universe of the study includes banking sector workers in Istanbul in 2021, and sample of the study includes 443 banking sector workers with voluntary participation method. Financial Literacy Scale developed by Kayacan (2019) was used. For digital literacy evaluation, Digital Literacy Scale developed by Üstündağ et al (2017) was used. Accroding to results of the study, there were statistically significant differences between demographic properties of crypto-currency investors and non-investors (p<0.05). There were statistically significant differences between confidence levels of crypto-currency investors and non-investors (p<0.05). There were statistically significant differences between risk levels of crypto-currency investors and non-investors (p<0.05). There were not statistically significant financial literacy score differences between crypto-currency investors and non-investors (p>0.05). There were statistically significant digital literacy score differences between crypto-currency investors and non-investors (p<0.05). Financial literacy levels had insignificant effect on crypto currency investing decision (p>0.05), whereas digital literacy levels have significant effect on crypto currency investing decision (p<0.05). According to correlation coefficient, the most related factor affecting crypto currency was risk, followed by confidence gender and digital literacy.