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Öğe Responsive Procedural Morphologies Adapting to Environmental Factors in XR(Springer International Publishing Ag, 2026) Cakmak, Basak; Cekmis, AsliThis study presents an XR-based framework for generating responsive procedural morphologies that dynamically adapt to environmental factors such as wind and light. While environmental responsiveness has been extensively explored in computational design, its integration within immersive XR environments remains underdeveloped. This research addresses this gap by developing a system that combines procedural content generation (PCG) techniques with real-time environmental simulations. The framework utilizes Perlin noise-based deformations and marching cubes algorithms for mesh generation, implementing wind and light interaction systems that enable immediate environmental feedback. Through a qualitative study involving five participants in structured design scenarios, we investigated how designers engage with environmental responsive design in XR. The analysis, based on semi-structured interviews, observational notes, and think-aloud protocols, revealed three key themes: environmental response understanding, creative process evolution, and interaction experience. Findings demonstrate that participants developed natural gestural patterns for environmental control and exhibited an evolving comprehension of environmental influences on morphology. The study contributes to both theoretical understanding of environmental responsive design in XR and practical implementation of immersive design tools, suggesting that real-time environmental feedback in XR can significantly enhance architectural design processes.Öğe The Impact of Gestalt Principles on Mobile Game Preference: An AHP-Based Evaluation(2024) Çakmak, Başak; Cekmis, AsliThis study explores the role of Gestalt principles in optimizing Cost-Per-Install (CPI) estimation for mobile game advertising. Focusing on continuity, closure, and proximity, alongside sub-criteria such as color variation, geometric arrangement, and text layout, we evaluated the effectiveness of CPI videos. Using the Analytical Hierarchy Process (AHP), decision-makers first evaluated the principles’ effect on video attractiveness and visual appeal, then relative weights were combined with expert ratings to get a Utility degree for three alternative videos of 20 mobile games. Results showed that the combination of Gestalt principles and AHP enhances user engagement in CPI videos, achieving high accuracy in identifying the most effective videos when compared with actual CPI values. The research contributes to the role of Gestalt principles in mobile app design and provides a robust and systematic approach for evaluating and improving the design of CPI videos in the mobile gaming industry.











