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Öğe Corporate identity of a socially responsible university - A case from the Turkish higher education sector(Springer, 2007) Atakan, M. G. Serap; Eker, TutkuFacing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution's social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University's corporate identity program and that the university has altruistic motives for its social responsibility initiatives.Öğe Coworking Spaces in the Sharing Economy Examples from an Emerging Country(Routledge, 2022) Kirezli, Ozge; Atakan, M. G. Serap[Abstract Not Available]Öğe The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople(Springer, 2012) Marta, Janet; Singhapakdi, Anusorn; Lee, Dong-Jin; Burnaz, Sebnem; Topcu, Y. Ilker; Atakan, M. G. Serap; Ozkaracalar, TugrulThe goals of this study are to test a pattern of ethical decision making that predicts ethical intentions of individuals within corporations based primarily on the ethical values embedded in corporate culture, and to see whether that model is generally stable across countries. The survey instrument used scales to measure the effects of corporate ethical values, idealism, and relativism on ethical intentions of Turkish, Thai, and American businesspeople. The samples include practitioner members of the American Marketing Association in the U. S., and full-time businesspeople enrolled in executive MBA programs in Thailand and Turkey. The study is positioned within a fairly new stream that assesses patterns across countries, rather than differences between them, in a way that might be called culture free. The results show a generally positive influence between cultural ethical values and ethical intentions. The results also indicate that the positive effect of corporate ethical values on ethical intentions is greater for managers with low idealism and high relativism. We also discuss the implications of our results for managers of international businesses.Öğe An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender - Turkish Case(Springer, 2008) Atakan, M. G. Serap; Burnaz, Sebnem; Topcu, Y. IlkerThis study presents an empirical investigation of the ethical perceptions of the future managers - Turkish university students majoring in the Business Administration and Industrial Engineering departments of selected public and private Turkish universities - with a special emphasis on gender. The perceptions of the university students pertaining to the business world, the behaviors of employees, and the factors leading to unethical behavior are analyzed. The statistically significant differences reveal that female students have more ethical perceptions about the Turkish business climate, behavior of employees, and the ethicalness of the behavior of the employees in comparison with their male counterparts.Öğe An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople(Springer, 2009) Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; Singhapakdi, AnusornThis study compares the ethical decision-making processes of Turkish, Thai, and American businesspeople, considering perceived moral intensity (PMI), corporate ethical values (CEV), and perceived importance of ethics (PIE). PMI describes the ethical decision making at the individual level, CEV assesses the influences of the organization's ethical culture on the decisions of the individual, and PIE reveals what the businesspeople believe about the relationships among business, ethics, and long-run profitability. The survey respondents are professional marketers and businesspeople currently enrolled in or graduated from MBA programs in Turkey (n = 416), Thailand (n = 605), and US (n = 446). The ANOVA results reveal that American businesspeople are more likely to perceive the unethical marketing behaviors as more serious than their counterparts in Turkey and Thailand. American and Turkish organizations are found to have higher CEV than Thai organizations. On the other hand, Thai and American businesspeople perceived ethics to be more important for business success than Turkish businesspeople. The understanding of the differences and similarities in ethical perceptions of the businesspeople from various countries is valuable for a successful and harmonious working together when engaging in global marketing activities. This study is thus believed to be useful for people who plan to invest or manage businesses in these countries, and many of the implications are thought to be valuable in international business arena.Öğe Have Ethical Perceptions Changed? A Comparative Study on the Ethical Perceptions of Turkish Faculty Members(Springer, 2010) Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. IlkerThis study presents a comparative investigation of ethical perceptions of the faculty members, working in selected departments of Turkish universities. A descriptive research design is used in order to reveal the perceptions regarding the ethical dilemmas related to instruction, research, and outside employment activities in both 2003 and 2008. The set of activities that are considered unethical by faculty members, as well as the occurrence of potential ethical dilemmas are identified on a comparative basis. According to the findings of the study, the investigated faculty members believe that there is an increase in the occurrence of unethical instruction, research and outside employment activities in the academia.Öğe Türk tüketicilerinin bakış açısıyla işletmelerin kurumsal sosyal sorumluluk faaliyetleri(2009) Atakan, M. G. Serap; İşcioğlu, Tutku EkerÖzet: Günümüzde, işletmelerin sadece ekonomik sorumluluklar doğrultusunda faaliyet göstermelerinin ötesinde, içinde yer aldıkları toplumun yasal ve etik kuralları çerçevesinde topluma yararlı davranışlarda bulunmaları ve paydaşlarına yönelik hayırseverlik sorumluluklarını da gerçekleştirmeleri beklenen bir olgu haline gelmiştir. Kurumsal sosyal sorumluluk (KSS) kavramı iş dünyasında önemi artan bir kavram olarak karşımıza çıkmakta ve işletmeler sosyal sorumluluk faaliyetlerine önem vermektedirler. Bu araştırma, Türk tüketicilerinin KSS kavramı hakkındaki bilgi seviyelerini, işletmelerin sosyal sorumlu faaliyetlerine yönelik tutum ve davranışlarını anlamak amacıyla gerçekleştirilmiştir. Araştırma bulgularına göre, Türk tüketicilerinin ürün satın alırken KSS faaliyetlerinde bulunan işletmelerin ürünlerine öncelik tanımadığı belirlenmiş, fiyat ve kalite benzerliği olsa dahi bu işletmelere güvenmeleri ve destekte bulunulan alana önem vermeleri gerektiği belirtilmiştir. Bu bulgular doğrultusunda Türk tüketicilerinin tutum ve davranış ayrılığı göstermediği de gözlemlenmektedir. İşletmelerin KSS faaliyetleriyle elde edilmesi beklenen yararların sektörel bazda değişkenlik gösterebileceği de çalışmanın diğer bulguları arasında yer almaktadır.Öğe Türk ve Alman Gençlerin Giyim Motivasyonu, Marka Duyarlılığı ve Moda Yönelimi: Karşılaştırmalı bir Araştırma(2017) Atakan, M. G. Serap; İşcioğlu, Tutku EkerGenç tüketicilerin giyim ve marka tercihlerindeki etkenlerin saptanması, uluslararası pazarlama stratejilerinin geliştirilmesinde büyük önem taşımaktadır. Uluslararası pazarlarda yerel kültürün araştırılması ve o kültüre özel pazarlama kararlarının alınması önerilmektedir. Öte yandan, uluslararası pazarlarda yer alan işletmeler, tüketici tercihlerindeki benzerlikleri dikkate alarak ortak pazarlama faaliyetlerinde bulunmayı ve maliyet azaltmayı hedeflemektedirler. Araştırma kapsamında Almanya'da yaşayan 12-18 yaş aralığındaki 153 gencin giyim motivasyonu, marka duyarlılığı, moda yenilikçiliği, moda fikir liderliği ve moda ilgilenimi seviyeleri araştırılmıştır. Bulgular, gençlerin Türk veya Alman uyruklu olmaları bazında farklılık göstermediğini, buna karşılık farklılıkların cinsiyet ve yaş gibi demografik özelliklerden kaynaklandığını ortaya koymuştur. Bu araştırmanın özellikle Almanya'da faaliyet gösteren Türk hazır giyim firmalarının pazarlama stratejilerine yön vereceği düşünülmektedir