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  • Küçük Resim Yok
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    Implementation of good corporate governance in Turkey: The case of Dogan Yayin Holding
    (Ios Press, 2008) Atakan, Serap; Ozsoy, Zeynep; Oba, Beyza
    Corporate governance has been one of the major issues studied by academicians in management and economics. Recent problems faced by various companies in certain economic systems forced the widespread adoption and implementation of corporate governance logic and principles by various types of companies. This study describes the successful implementation of corporate governance (CG) principles by Dogan Yayin Holding (DYH) which is Turkey's leading media-entertainment conglomerate. The company's success in implementing the CG principles led to the improvement of its company image, gaining prestige in the eyes of foreign institutional investors, and improving its internal and external control mechanisms. Considering all of these implementations, one can realize the successful involvement of DYH in pursuing good CG practices in Turkey.
  • Küçük Resim Yok
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    Power in the boardroom: a study on Turkish family-owned and listed companies
    (Emerald Group Publishing Ltd, 2010) Oba, Beyza; Ozsoy, Zeynep; Atakan, Serap
    Purpose - The purpose of this study is to understand the power dynamics of the boards of directors in family-owned and listed Turkish companies. Power and dominance in the boardroom can be studied in relation to three variables: the institutional environment in which the firm is embedded; the structural configurations of the board; and the top manager's propensity to exercise his/her power resources. Focusing on the board level, this paper aims to conceptualize power dynamics as being composed of structural attributes, roles assumed, responsibilities, dependency and representation. Design/methodology/approach - The research domain of this exploratory study is family-owned and listed companies operating on the Istanbul Stock Exchange (ISE). The data for the study were collected from three different sources: a survey administered to members of the boards of directors; discourse analysis of corporate governance compliance reports of the same companies; and in- depth interviews conducted with board members. Findings - This study shows that on a typical board of directors of a family-owned and listed Turkish company, the interests of owners and managers are aligned and other stakeholders are not represented; the role of the board is confined to visibility and legitimacy and does not include control. Originality/value - This paper argues that theories developed for Anglo-Saxon equity-market based business systems have limited exploratory power for an emerging economy - namely Turkey - that is based on a business system characterized by close co-operation between the state, family-owned businesses and financial markets.
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    Türk ve Alman gençlerin giyim motivasyonu, marka duyarlılığı ve moda yönelimi: Karşılaştırmalı bir araştırma
    (İşletme Araştırmaları Dergisi, 2017) Atakan, Serap; Eker İşçioğlu, Tutku
    Özet: Genç tüketicilerin giyim ve marka tercihlerindeki etkenlerin saptanması, uluslararası pazarlama stratejilerinin geliştirilmesinde büyük önem taşımaktadır. Uluslararası pazarlarda yerel kültürün araştırılması ve o kültüre özel pazarlama kararlarının alınması önerilmektedir. Öte yandan, uluslararası pazarlarda yer alan işletmeler, tüketici tercihlerindeki benzerlikleri dikkate alarak ortak pazarlama faaliyetlerinde bulunmayı ve maliyet azaltmayı hedeflemektedirler. Araştırma kapsamında Almanya’da yaşayan 12-18 yaş aralığındaki 153 gencin giyim motivasyonu, marka duyarlılığı, moda yenilikçiliği, moda fikir liderliği ve moda ilgilenimi seviyeleri araştırılmıştır. Bulgular, gençlerin Türk veya Alman uyruklu olmaları bazında farklılık göstermediğini, buna karşılık farklılıkların cinsiyet ve yaş gibi demografik özelliklerden kaynaklandığını ortaya koymuştur. Bu araştırmanın özellikle Almanya’da faaliyet gösteren Türk hazır giyim firmalarının pazarlama stratejilerine yön vereceği düşünülmektedir.
  • Küçük Resim Yok
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    Value creation in crowdfunding projects-evidence from an emerging economy
    (De Boeck Universite, 2018) Oba, Beyza; Atakan, Serap; Kirezli, Ozge
    Crowdfunding facilitates resource provision for a project from a large audience where individuals contribute in small amounts. Based on the premises of value co-creation and information asymmetry in reward-based and all-or-nothing crowdfunding models we hypothesize that if a project is successful it creates a value proposition and signals it efficiently. Drawing on a sample of 354 projects hosted by three platforms which operate on reward-based model in Turkey, this paper offers an explanation about what contributes to the success or failure of a project. It suggests that platform reputation, project quality and entrepreneurial capacity of the project owners are associated with the success of a project.