Yazar "Asugman, G." seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim Yok
    Öğe
    Conservation of Resources Theory Interpretation of Co-Destructed After-sales Service Encounters
    (Routledge, 2023) Kuzgun, E.; Asugman, G.; Alvarez, M.D.
    The current study investigates the consumers’ co-destructed experiences with after-sales services (AS) through the lens of Conservation of Resources (COR) theory and Service Dominant Logic. The research is carried out in two phases. First, a qualitative study is conducted by analyzing consumer stories about co-destructed AS experiences with data collected from a public complaint website and three focus group interviews. Second, the proposed model is empirically tested on 207 consumer responses collected through a survey. The results reveal different paths on which consumers’ secondary losses either lead to low AS satisfaction or punitive behaviors after experiencing a co-destructed AS interaction. © 2023 Taylor & Francis Group, LLC.
  • Küçük Resim Yok
    Öğe
    Evaluating match of firm and customer resources to maximize value
    (IGI Global, 2024) Kuzgun, E.; Asugman, G.
    This chapter discusses the fundamental role of the match of firm and customer resource utilization capabilities for organizational effectiveness in value co-creation with a marketing perspective. A model is developed by applying both internal and external approaches to provide firms with an integrative strategic tool for evaluating their current value creation effectiveness. The proposed model maps out the emergence of different types of value based on the extent that firm and customers' resource utilization capabilities match. © 2024, IGI Global. All rights reserved.