Yazar "Alvarez, M.D." seçeneğine göre listele

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    Conservation of Resources Theory Interpretation of Co-Destructed After-sales Service Encounters
    (Routledge, 2023) Kuzgun, E.; Asugman, G.; Alvarez, M.D.
    The current study investigates the consumers’ co-destructed experiences with after-sales services (AS) through the lens of Conservation of Resources (COR) theory and Service Dominant Logic. The research is carried out in two phases. First, a qualitative study is conducted by analyzing consumer stories about co-destructed AS experiences with data collected from a public complaint website and three focus group interviews. Second, the proposed model is empirically tested on 207 consumer responses collected through a survey. The results reveal different paths on which consumers’ secondary losses either lead to low AS satisfaction or punitive behaviors after experiencing a co-destructed AS interaction. © 2023 Taylor & Francis Group, LLC.
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    MENTOR-MENTEE INCENTIVE EVENT PLANNING
    (Taylor and Francis, 2022) Yozcu, Ö.K.; Alvarez, M.D.
    This case study focuses on the development of an incentive event, by students in groups, based on detailed specifications. The case is targeted to senior undergraduate students in tourism management and is aimed at teaching the students the complexities of event planning through hands-on experience. The students are supported by professionals from the industry within a mentor-mentee framework. Mentorship programmes are included as part of the strategic work to combine theory and practice (Arnesson & Albinsson, 2017). The case is designed to use well-known planning tools, such as mind mapping, and to address specific issues that may constrain the planning of the event, such as risk management, use of corporate social responsibility, etc., as embedded within the event. © 2022 selection and editorial matter, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.