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    Examination of Corporate Communication Applications in Turkish Sports Organizations: Examples of Football, Basketball, and Volleyball
    (Marmara Üniversitesi, 2016) Adıgüzel, Esra; Tınaz, Cem; Alpullu, Aytekin
    The aim of this study is to evaluate the application of corporate communication within various sport organizations. Branches of sport covered in this study include football, basketball and volleyball. In the first stage of the literature research, the main factors related to corporate communication were discussed. Specifically the headings“corporate means of communication” and “preferred means” were reviewed. During other phases of the study however, the details of corporate communications and stakeholders were thoroughly scrutinized. Within internal communication, top management, the board of directors and the employees’ areas of responsibility were specified. Specifically in basketball and volleyball branches the board of directors were detailed. In regards to external communication, media, marketing, sponsorship / channels/ platforms are described. The third part of the research examines internal and external stakeholders. This section was completed by means of providing information about technical directors, coaches, personnel, athletes, and referees as the internal stakeholders and fans, sports foundations, state and other authorities and organizations as external stakeholders. In this phase of the study, a face-to-face interview technique and qualitative examination method were preferred. Therefore, corporate communication activities of 6 different sports clubs, successful in football, basketball and volleyball branches were discussed. As a result of the study, it was concluded that the sports clubs had important activities in this area but lacked sufficient budget and the practices employed to overcome various encountered obstacles and problems remain inadequate. In this context, sports clubs need to work more professionally in order to create their corporate image.