Value-Based Analysis of Mobile Tagging [Book Chapter]

Simple item page
dc.authoridVarnali, Kaan/0000-0002-9731-6532|Aygoren, Oguzhan/0000-0002-5611-3106
dc.authorwosidVarnali, Kaan/N-8826-2018
dc.authorwosidAygoren, Oguzhan/I-9214-2018
dc.contributor.authorAygoren, Oguzhan
dc.contributor.authorVarnali, Kaan
dc.coverage.doi10.1007/978-3-319-78747-3
dc.date.accessioned2024-07-18T20:50:43Z
dc.date.available2024-07-18T20:50:43Z
dc.date.issued2013
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractInnovative use of the mobile medium in delivering customer value presents unprecedented opportunities for marketers. Various types of mobile applications have evolved to provide ubiquitous and instant customer service to capitalize on this opportunity. One application is mobile tagging, a mobile-based innovative tool for convergence marketing. The accumulated academic knowledge on mobile marketing lacks consumer-centric information about this phenomenon. This paper addresses this issue and contributes to the understanding of theoretical and practical issues related to the use of mobile tagging in consumer markets.en_US
dc.identifier.doi10.4018/978-1-4666-1960-9.ch006
dc.identifier.endpage110en_US
dc.identifier.isbn978-1-4666-1961-6
dc.identifier.startpage98en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1960-9.ch006
dc.identifier.urihttps://hdl.handle.net/11411/8197
dc.identifier.wosWOS:000442721400007en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofMobile Applications and Knowledge Advancements in E-Businessen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectLocation-Based Servicesen_US
dc.subjectCommerce Value Chainen_US
dc.subjectIntrusivenessen_US
dc.subjectAcceptanceen_US
dc.subjectAdoptionen_US
dc.titleValue-Based Analysis of Mobile Tagging [Book Chapter]
dc.typeBook Chapter

Files

Collections

Web of Science Indexed Publications

We collect and process your personal information for the following purposes: Authentication, Preferences, Acknowledgement and Statistics.
To learn more, please read our about.

Customize