Virtual Content Distribution Channels

Abstract

The proliferation of virtual content has fundamentally transformed media consumption patterns, establishing new paradigms for how immersive experiences reach audiences. This chapter examines the multifaceted landscape of virtual content distribution, analyzing how technological infrastructures, social dynamics, and economic models intersect to shape contemporary digital ecosystems. As platforms such as SteamVR, Oculus Store, and PlayStation VR emerge as primary gatekeepers, they not only provide access to immersive experiences but also constitute sites of cultural production where communities engage with content through novel modalities (Wulf et al., 2018; García & Losada-Fernández, 2023; Johnson & Woodcock, 2017). © 2026 selection and editorial matter, Raquel Victoria Benítez Rojas; individual chapters, the contributors.