Improving Temporal Consistency of Preferences: The Influence of Mental Construal

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dc.WoS.categoriesPsychology, Multidisciplinaryen_US
dc.authorid0000-0002-9145-386Xen_US
dc.contributor.authorAydın, Aslı
dc.date.accessioned2020-06-04T15:56:10Z
dc.date.available2020-06-04T15:56:10Z
dc.date.issued2018-11
dc.description.abstractMajority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time. Building on construal level theory, we propose that high-level construal, which creates abstract, and decontextualized mental representations, leads individuals to more consistent preferences than low-level construal, which creates concrete, and contextualized mental representations. Furthermore we examine the effect of having a matching versus non-matching construal level at two different evaluation instances, on achieving greater extents of consistency. To test this prediction a mixed experimental design is employed, in which participants evaluated electronic products at two different sessions. It is demonstrated that when participants have the same construal level at two points in time, their evaluations become similar since they mentally construe the objects in the same way whereas when the construal level differs at these two points, participants focus on different aspects of the products, form different evaluations and have less consistent preferences.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.5964/ejop.v14i4.1379
dc.identifier.issn1841-0413
dc.identifier.pmid30555595en_US
dc.identifier.scopus2-s2.0-85058142763en_US
dc.identifier.urihttps://hdl.handle.net/11411/2161
dc.identifier.urihttps://doi.org/10.5964/ejop.v14i4.1379
dc.identifier.wosWOS:000451868600014en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakPubMeden_US
dc.issue4en_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors1en_US
dc.pages949-965en_US
dc.publisherPSYCHOPENen_US
dc.relation.ispartofEUROPES JOURNAL OF PSYCHOLOGYen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectpreference consistencyen_US
dc.subjectconstrual level theoryen_US
dc.subjectmental representationsen_US
dc.subjectpsychological distanceen_US
dc.subjectelectronic productsen_US
dc.titleImproving Temporal Consistency of Preferences: The Influence of Mental Construal
dc.typeArticle
dc.volume14en_US

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