Evaluating match of firm and customer resources to maximize value

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dc.authorscopusid57761322300
dc.authorscopusid6507138017
dc.contributor.authorKuzgun, E.
dc.contributor.authorAsugman, G.
dc.date.accessioned2024-07-18T20:17:27Z
dc.date.available2024-07-18T20:17:27Z
dc.date.issued2024
dc.description.abstractThis chapter discusses the fundamental role of the match of firm and customer resource utilization capabilities for organizational effectiveness in value co-creation with a marketing perspective. A model is developed by applying both internal and external approaches to provide firms with an integrative strategic tool for evaluating their current value creation effectiveness. The proposed model maps out the emergence of different types of value based on the extent that firm and customers' resource utilization capabilities match. © 2024, IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-6684-8479-1.ch004
dc.identifier.endpage89en_US
dc.identifier.isbn9781668484814
dc.identifier.isbn166848479X
dc.identifier.isbn9781668484791
dc.identifier.scopus2-s2.0-85187018839en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage68en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-8479-1.ch004
dc.identifier.urihttps://hdl.handle.net/11411/6566
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofPromoting Value Creation Through Organizational Effectiveness and Developmenten_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleEvaluating match of firm and customer resources to maximize value
dc.typeBook Chapter

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