Informed, uninformed and participative consent in social media research

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dc.authoridNunan, Daniel/0000-0002-0514-3276
dc.authorwosidNunan, Daniel/U-6628-2019
dc.contributor.authorNunan, Daniel
dc.contributor.authorYenicioglu, Baskin
dc.date.accessioned2024-07-18T20:49:16Z
dc.date.available2024-07-18T20:49:16Z
dc.date.issued2013
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThe use of online data is becoming increasingly essential for the generation of insight in today's research environment. This reflects the much wider range of data available online and the key role that social media now plays in interpersonal communication. However, the process of gaining permission to use social media data for research purposes creates a number of significant issues when considering compatibility with professional ethics guidelines. This paper critically explores the application of existing informed consent policies to social media research and compares with the form of consent gained by the social networks themselves, which we label 'uninformed consent'. We argue that, as currently constructed, informed consent carries assumptions about the nature of privacy that are not consistent with the way that consumers behave in an online environment. On the other hand, uninformed consent relies on asymmetric relationships that are unlikely to succeed in an environment based on co-creation of value. The paper highlights the ethical ambiguity created by current approaches for gaining customer consent, and proposes a new conceptual framework based on participative consent that allows for greater alignment between consumer privacy and ethical concerns.en_US
dc.identifier.doi10.2501/IJMR-2013-067
dc.identifier.endpage808en_US
dc.identifier.issn1470-7853
dc.identifier.issn2515-2173
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-84888271896en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage791en_US
dc.identifier.urihttps://doi.org/10.2501/IJMR-2013-067
dc.identifier.urihttps://hdl.handle.net/11411/8135
dc.identifier.volume55en_US
dc.identifier.wosWOS:000328302600006en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSage Publications Ltden_US
dc.relation.ispartofInternational Journal of Market Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleInformed, uninformed and participative consent in social media researchen_US
dc.typeArticleen_US

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