Medical markets for imagined futures: the framing of egg freezing on fertility clinic websites in Turkey

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dc.authoridKilic, Azer/0000-0002-8786-9563
dc.authorwosidKılıç, Azer/AAD-3844-2021
dc.contributor.authorKilic, Azer
dc.date.accessioned2024-07-18T20:57:00Z
dc.date.available2024-07-18T20:57:00Z
dc.date.issued2023
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThis article explores the use of future imaginaries in medical markets, examining the framing of egg freezing on fertility clinic websites. Egg freezing is a recent example of what medical sociologists term anticipatory medicalization. It primarily promises a measure against the anticipated risk of female infertility due to reproductive aging. Economic sociologists, on the other hand, see a focus on a future full of risks and opportunities as a significant characteristic of capitalism. Accordingly, marketing activities aim to shape consumer imaginaries and expectations of the future to increase demand. Through a thematic analysis of all available textual data on egg freezing from fertility clinic websites in Turkey, I show how these websites depict the social context of egg freezing and its implications for the future. The websites define potential service users, their life circumstances, goals, and ethical concerns, portraying egg freezing as a strategy for time and risk management. By doing so, the websites can stir women's hopes and dreams of future relationships and childbearing, as well as their fears of future infertility and adverse pregnancy outcomes. The reproductive service of egg freezing is marketed as a means to achieve desirable imagined futures or to prevent undesirable ones.en_US
dc.description.sponsorshipI would like to thank editors and reviewers for their helpful comments and suggestions.en_US
dc.description.sponsorshipI would like to thank editors and reviewers for their helpful comments and suggestions.en_US
dc.identifier.doi10.1057/s41292-023-00311-0
dc.identifier.issn1745-8552
dc.identifier.issn1745-8560
dc.identifier.scopus2-s2.0-85169682286en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.urihttps://doi.org/10.1057/s41292-023-00311-0
dc.identifier.urihttps://hdl.handle.net/11411/8942
dc.identifier.wosWOS:001058218000001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherPalgrave Macmillan Ltden_US
dc.relation.ispartofBiosocietiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEgg Freezingen_US
dc.subjectMedicalizationen_US
dc.subjectMedical Marketsen_US
dc.subjectMarketingen_US
dc.subjectImagined Futuresen_US
dc.subjectOocyte Cryopreservationen_US
dc.subjectHealthen_US
dc.subjectLifeen_US
dc.subjectBiomedicalizationen_US
dc.subjectTransformationsen_US
dc.subjectTechnoscienceen_US
dc.subjectAnticipationen_US
dc.subjectQualityen_US
dc.subjectIllnessen_US
dc.subjectTimeen_US
dc.titleMedical markets for imagined futures: the framing of egg freezing on fertility clinic websites in Turkey
dc.typeArticle

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