Artificial Intelligence and the Transformation in Political Communication and Campaigns: Ethical Debates, Analyses, and Cases

The rapid development of new communication technologies and the fact that social media and then AI play an essential role in communication bring along new debates for political communication and campaigns. While AI technology accelerates technological developments with its contributions in accessing and processing information, its different uses lead to the manipulation of information, making it difficult to access accurate information and disrupting the perception of reality. In the political context, AI presents both opportunities and challenges, offering technological and democratic principles. Therefore, this study aims to explain the role of AI in political communication, the impact of AI in political campaigns, the circulation of deep fake videos on social media and AI ethics (Privacy, bias and misinformation) by giving examples. Besides these, the use of AI in the general and local elections as case studies in the different part of the World were discussed. © 2025 by IGI Global Scientific Publishing. All rights reserved.