Behavior Patterns and Ownership in Youth Segment: An Investigation on Mobile Phone Technology Sector in Turkey
Küçük Resim Yok
Tarih
2007
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Int Management Development Assoc-Imda
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The idea of targeting young consumer segment is not a new phenomenon in marketing management. Due to the factors such as attractive purchasing desires of young consumers and their high level of adaptability to new products and tendency of young people to act as a group; youth marketing has become crucial for many sectors including mobile technology. Young consumers reflect important possessions in ownership of the objects and in the case of mobile technology, this attitude is perceived to influence strongly because of symbolic nature of the products.
Açıklama
16th World Business Congress -- JUL 04-08, 2007 -- Maastricht Sch Management, Maastricht, NETHERLANDS
Anahtar Kelimeler
Kaynak
Beyond Borders: New Global Management Development Challenges and Opportunities
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
16
