A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

Basit Öğe Kaydı
dc.authoridKirezli, Ozge/0000-0003-1122-0191
dc.contributor.authorLatif, Ozge Baruonu
dc.contributor.authorYigit, Melis Kaytaz
dc.contributor.authorKirezli, Ozge
dc.date.accessioned2024-07-18T20:47:34Z
dc.date.available2024-07-18T20:47:34Z
dc.date.issued2018
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThough its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.en_US
dc.identifier.doi10.1111/jwip.12115
dc.identifier.endpage480en_US
dc.identifier.issn1422-2213
dc.identifier.issn1747-1796
dc.identifier.issue5.Hazen_US
dc.identifier.scopus2-s2.0-85054519831en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage458en_US
dc.identifier.urihttps://doi.org/10.1111/jwip.12115
dc.identifier.urihttps://hdl.handle.net/11411/7852
dc.identifier.volume21en_US
dc.identifier.wosWOS:000450261800010en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofJournal of World Intellectual Propertyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCounterfeited Branded Producten_US
dc.subjectCounterfeited Luxury Brandsen_US
dc.subjectCounterfeitingen_US
dc.subjectFakeen_US
dc.subjectPurchase Intentionen_US
dc.subjectConsumer Responsesen_US
dc.subjectBrand Attachmenten_US
dc.subjectCopycat Brandsen_US
dc.subjectLuxury Brandsen_US
dc.subjectAttitudesen_US
dc.subjectBehavioren_US
dc.subjectProducten_US
dc.subjectMarketen_US
dc.subjectDeterminantsen_US
dc.titleA review of counterfeiting research on demand side: Analyzing prior progress and identifying future directionsen_US
dc.typeArticleen_US

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