Exploring Fair Trade Attitude and Fair Trade Behavior of Turkish Consumers

Basit Öğe Kaydı
dc.contributor.authorKirezli, Özge
dc.contributor.authorKuşçu, Zeynep Kabadayı
dc.date.accessioned2022-03-14T09:23:42Z
dc.date.available2022-03-14T09:23:42Z
dc.date.issued2012
dc.description8th International Strategic Management Conference -- 41081en_US
dc.description.abstractThe consumption of fair trade goods in the developed world has gained in popularity over the last years, however in Turkey it is not a well-known concept yet. Within this paper, we focused on Turkish consumer's understanding of fair trade, trying to analyze the triggering factors forming attitude and behavioral outcomes as intention to buy and willingness to pay more for those fair trade products. Fair trade attitude and behavioral dimensions had been studied on 139 participants (n=139). Our results indicated that fair trade attitude can be empowered by widening access to fair trade products, which can be accepted as a basic marketing principle. On the other hand, fair trade purchasing intention seemed linked to the fair trade attitude. Therefore, in order to increase consumers' likelihood to purchase these products, it is vital to establish a sense of understanding in the consumers' minds. Since, fair trade products are at average % 10 more expensive than normal products; willingness to pay more for those products can be explained by their sense of price acceptability. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of The 8th International Strategic Management Conferenceen_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.1016/j.sbspro.2012.09.1115en_US
dc.identifier.issn1877-0428
dc.identifier.urihttps://hdl.handle.net/11411/4479
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.1115
dc.identifier.wosWOS:000312875900144en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors2en_US
dc.pages1316-1325en_US
dc.publisherElsevieren_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciencesen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectFair Tradeen_US
dc.subjectFair Trade Attitudeen_US
dc.subjectFair Trade Intention to buyen_US
dc.subjectFair Trade Accessibilityen_US
dc.subjectFair Trade Price Acceptabilityen_US
dc.subjectWillingness to Pay Moreen_US
dc.titleExploring Fair Trade Attitude and Fair Trade Behavior of Turkish Consumersen_US
dc.typeConference Objecten_US
dc.volume58en_US

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