Gender differences in evaluation of new business opportunity: A stereotype threat perspective

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dc.authoridGupta, Vishal/0000-0002-4565-3457
dc.authorwosidGunay, Gonca/AAN-3557-2021
dc.authorwosidGoktan, Banu/ABE-2898-2020
dc.authorwosidGupta, Vishal/N-2859-2019
dc.contributor.authorGupta, Vishal K.
dc.contributor.authorGoktan, A. Banu
dc.contributor.authorGunay, Gonca
dc.date.accessioned2024-07-18T20:42:45Z
dc.date.available2024-07-18T20:42:45Z
dc.date.issued2014
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThis study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were randomly assigned to specific experimental conditions and their assessment of a new business opportunity was measured after presentation of stereotypical information. As predicted, men reported higher opportunity evaluation than women when no gender stereotypical information was presented, whereas men and women evaluated the business opportunity equally favorably when entrepreneurs were described using gender-neutral attributes. Interestingly, gender differences in opportunity evaluation were exacerbated when entrepreneurship was linked to masculine stereotypical information, and reversed in favor of women when entrepreneurship was linked to feminine stereotypical information. Practical implications and directions for future research are discussed. (C) 2013 Elsevier Inc. All rights reserved.en_US
dc.identifier.doi10.1016/j.jbusvent.2013.02.002
dc.identifier.endpage288en_US
dc.identifier.issn0883-9026
dc.identifier.issn1873-2003
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-84892900315en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage273en_US
dc.identifier.urihttps://doi.org/10.1016/j.jbusvent.2013.02.002
dc.identifier.urihttps://hdl.handle.net/11411/7411
dc.identifier.volume29en_US
dc.identifier.wosWOS:000331857400005en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofJournal of Business Venturingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectStereotype Threaten_US
dc.subjectOpportunity Evaluationen_US
dc.subjectExperimental Researchen_US
dc.subjectEntrepreneurship Researchen_US
dc.subjectMath Performanceen_US
dc.subjectWomenen_US
dc.subjectIdentityen_US
dc.subjectMenen_US
dc.subjectIdentificationen_US
dc.subjectConsequencesen_US
dc.subjectPerceptionsen_US
dc.subjectActivationen_US
dc.subjectIntentionsen_US
dc.titleGender differences in evaluation of new business opportunity: A stereotype threat perspectiveen_US
dc.typeArticleen_US

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