A Social Influence Perspective on Uses of Online Football Forums: The Case with Turkish Football Fans
Küçük Resim Yok
Tarih
2017
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Igi Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study aims to shed light on Turkish football forum users on the Internet from a social identity and uses and gratifications (U&G) perspective in order to reveal joint intentions among football fans online. The research model of the current study applies a uses and gratifications approach to examine whether fan motivations while using online football forums determine we-intentions among forum members. Social influence processes are also essential in the context of research on online forums, since they determine changes in attitudes and actions produced by the virtual social influence that may occur at different levels. Findings reveal uses and gratifications of football forum participation as maintaining interpersonal interconnectivity, generating entertainment and purposive value along with affective social identity construct determined we-intention among forum users.
Açıklama
Anahtar Kelimeler
Gratifications, Participation, Internet, Sports, Identification, Students, Media, Team
Kaynak
Online Communities As Agents of Change and Social Movements
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
