Career coaching and the making of the neoliberal subject in Türkiye: Bringing docility back in

Basit Öğe Kaydı
dc.authorid0000-0002-6640-0598
dc.contributor.authorBuber, Fikri
dc.date.accessioned2026-04-04T18:55:56Z
dc.date.available2026-04-04T18:55:56Z
dc.date.issued2026
dc.departmentİstanbul Bilgi Üniversitesi
dc.description.abstractDebates on neoliberal subjectivity have largely been premised on a rupture between the disciplinary power that produces docility and the governmental technologies that cultivate the 'entrepreneurial self'. Contesting the prevalent dismissal of docility as an archaic technology of subjectivity in the Foucauldian literature, I argue that it has not been abandoned, but reconfigured. Drawing on a critical discourse analysis of career coaching in T & uuml;rkiye, I develop the concept of the 'docile mindset' - a form of disciplinary power that operates through the colonisation of minds rather than the regulation of bodies. I show that the docile mindset naturalises the working conditions of corporations and neoliberal competitiveness as immutable realities and positions individual adaptation as the only viable response. Furthermore, given that the majority of coachees are women, I argue that career coaching functions as a gendered site for reproducing patriarchal power relations within the neoliberal corporate world. Finally, by shifting the analytical focus to the under-researched context of authoritarian neoliberalism and centring the neglected experiences of coachees, I outline the complex nature of actually existing neoliberal subjectivities. The empirical basis of this article is interviews with Turkish coaches and coachees and an examination of Turkish coaches' blogs and websites.
dc.identifier.doi10.1177/00380261251407037
dc.identifier.doi10.1177/00380261251407037
dc.identifier.issn0038-0261
dc.identifier.issn1467-954X
dc.identifier.scopus2-s2.0-105026355017
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1177/00380261251407037
dc.identifier.urihttps://hdl.handle.net/11411/10625
dc.identifier.wosWOS:001652413800001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSage Publications Ltd
dc.relation.ispartofSociological Review
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260402
dc.snmzKA_Scopus_20260402
dc.subjectCareer Coaching
dc.subjectCritical Discourse Analysis
dc.subjectDocility
dc.subjectGender
dc.subjectNeoliberalism
dc.subjectT & Uuml;Rkiye
dc.titleCareer coaching and the making of the neoliberal subject in Türkiye: Bringing docility back in
dc.typeArticle

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