MENTOR-MENTEE INCENTIVE EVENT PLANNING

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dc.authorscopusid57950449900
dc.authorscopusid12783248100
dc.contributor.authorYozcu, Ö.K.
dc.contributor.authorAlvarez, M.D.
dc.date.accessioned2024-07-18T20:17:36Z
dc.date.available2024-07-18T20:17:36Z
dc.date.issued2022
dc.description.abstractThis case study focuses on the development of an incentive event, by students in groups, based on detailed specifications. The case is targeted to senior undergraduate students in tourism management and is aimed at teaching the students the complexities of event planning through hands-on experience. The students are supported by professionals from the industry within a mentor-mentee framework. Mentorship programmes are included as part of the strategic work to combine theory and practice (Arnesson & Albinsson, 2017). The case is designed to use well-known planning tools, such as mind mapping, and to address specific issues that may constrain the planning of the event, such as risk management, use of corporate social responsibility, etc., as embedded within the event. © 2022 selection and editorial matter, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.en_US
dc.identifier.doi10.4324/9781003182856-3
dc.identifier.endpage19en_US
dc.identifier.isbn9781000600315
dc.identifier.isbn9781032023151
dc.identifier.scopus2-s2.0-85141026335en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage13en_US
dc.identifier.urihttps://doi.org/10.4324/9781003182856-3
dc.identifier.urihttps://hdl.handle.net/11411/6624
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.ispartofInternational Case Studies in Tourism Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleMENTOR-MENTEE INCENTIVE EVENT PLANNING
dc.typeBook Chapter

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