Strategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85118461571]

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dc.authorscopusid8601297300
dc.authorscopusid57194889317
dc.contributor.authorSemercioz, F.
dc.contributor.authorKocer, B.
dc.date.accessioned2024-07-18T20:17:42Z
dc.date.available2024-07-18T20:17:42Z
dc.date.issued2014
dc.description.abstractThis paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors at the micro-level are found to be important to succeed in strategic airline alliances. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website:<http://www.HaworthPress. com © 2004 by The Haworth Press, Inc. All rights reserved.en_US
dc.identifier.endpage45en_US
dc.identifier.isbn9781136776595
dc.identifier.isbn9780789025173
dc.identifier.scopus2-s2.0-85118461571en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage29en_US
dc.identifier.urihttps://hdl.handle.net/11411/6701
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.ispartofIslam and Business: Cross-Cultural and Cross-National Perspectivesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAlliance Performanceen_US
dc.subjectAviation İndustryen_US
dc.subjectQualiflyer Groupen_US
dc.subjectStrategic Alliancesen_US
dc.subjectTurkish Airlinesen_US
dc.titleStrategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85118461571]
dc.typeBook Chapter

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