Globalizing a brand through sport sponsorships: The case of Turkish Airlines and its sport marketing efforts

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dc.authorscopusid56221690000
dc.contributor.authorTinaz, C.
dc.date.accessioned2024-07-18T20:18:01Z
dc.date.available2024-07-18T20:18:01Z
dc.date.issued2017
dc.description.abstract[No abstract available]en_US
dc.identifier.endpage131en_US
dc.identifier.isbn9781317486534
dc.identifier.isbn9781138891548
dc.identifier.scopus2-s2.0-85131611193en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage120en_US
dc.identifier.urihttps://hdl.handle.net/11411/6859
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.ispartofRoutledge Handbook of International Sport Businessen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleGlobalizing a brand through sport sponsorships: The case of Turkish Airlines and its sport marketing efforts
dc.typeBook Chapter

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