The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions

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dc.authoridVarnali, Kaan/0000-0002-9731-6532
dc.authorwosidVarnali, Kaan/N-8826-2018
dc.contributor.authorVarnali, Kaan
dc.date.accessioned2024-07-18T20:50:44Z
dc.date.available2024-07-18T20:50:44Z
dc.date.issued2010
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThis conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company's marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular; the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environmentis explored. Throughout the paper; related under-researched and unsettled areas are discussed and future research avenues are suggested.en_US
dc.identifier.doi10.4018/jebr.2010100104
dc.identifier.endpage51en_US
dc.identifier.issn1548-1131
dc.identifier.issn1548-114X
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-79953100706en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage38en_US
dc.identifier.urihttps://doi.org/10.4018/jebr.2010100104
dc.identifier.urihttps://hdl.handle.net/11411/8206
dc.identifier.volume6en_US
dc.identifier.wosWOS:000438464200004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofInternational Journal of E-Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer Empowermenten_US
dc.subjectImpact Of The Interneten_US
dc.subjectInterneten_US
dc.subjectInternet Marketingen_US
dc.subjectMarketing Mixen_US
dc.subjectMobile Marketingen_US
dc.subjectOnline Marketingen_US
dc.subjectWord-Of-Mouthen_US
dc.subjectConsumer Poweren_US
dc.subjectWeben_US
dc.subjectPriceen_US
dc.subjectCommunicationen_US
dc.subjectTechnologyen_US
dc.subjectAcceptanceen_US
dc.subjectProductsen_US
dc.subjectCompanyen_US
dc.subjectBuyersen_US
dc.titleThe Impact of the Internet on Marketing Strategy: Revisiting Early Predictionsen_US
dc.typeArticleen_US

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