Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Basit Öğe Kaydı
dc.contributor.authorShipman, Zehra Dilistan
dc.date.accessioned2024-07-18T20:07:01Z
dc.date.available2024-07-18T20:07:01Z
dc.date.issued2020
dc.departmentİstanbul Billgi Üniversitesien_US
dc.description.abstractMillennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry.en_US
dc.identifier.doi10.26650/jot.2020.6.1.0036
dc.identifier.endpage62en_US
dc.identifier.issn2459-1939
dc.identifier.issue1en_US
dc.identifier.startpage49en_US
dc.identifier.trdizinid515788en_US
dc.identifier.urihttps://doi.org/10.26650/jot.2020.6.1.0036
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/515788
dc.identifier.urihttps://hdl.handle.net/11411/5735
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Tourismologyen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleFactors Affecting Food Choices of Millennials: How they Decide What to Eat?en_US
dc.typeArticleen_US

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