THE INFINITE WARDROBE: FEMALE CONSUMERS' VALUE PERCEPTIONS REGARDING COLLABORATIVE CONSUMPTION OF APPAREL
Küçük Resim Yok
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Walter De Gruyter Gmbh
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers' attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.
Açıklama
Anahtar Kelimeler
Collaborative Consumption, Value, Empathy, Materialism, Need For Uniqueness, Apparel, Sharing Economy, Fashion Consumption, Management Research, People Participate, Motives, Empathy, Models, Motivations, Engagement, Framework
Kaynak
South East European Journal of Economics and Business
WoS Q Değeri
N/A
Scopus Q Değeri
Q2
Cilt
16
Sayı
2
