Turkish Airlines: Fast Growing Star of Skies

Basit Öğe Kaydı
dc.authoridSagnak, Muhittin/0000-0002-0799-0348
dc.authorwosidGünerergin, Mert/ABA-6383-2020
dc.authorwosidGunay, Gonca/AAN-3557-2021
dc.authorwosidSagnak, Muhittin/AAZ-1223-2020
dc.contributor.authorGunerergin, Mert
dc.contributor.authorGunay, Gonca
dc.contributor.authorCelikdemir, Feride Deniz Zaptcioglu
dc.contributor.authorSagnak, Muhittin
dc.date.accessioned2024-07-18T20:48:47Z
dc.date.available2024-07-18T20:48:47Z
dc.date.issued2014
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractTurkish Airlines was founded in 1933 as Turkey's first flight carrier under the Ministry of Defense. In 1956, it was reorganized and operated under special legislation and renamed Turk Hava Yollari A.O. Since this time, it has continuously expanded its fleet. Under successful growth strategies, Turkish Airlines had added new flight destinations and aircrafts to enhance its values. Turkish Airlines decided to join the Star Alliance on 4 August. It had been nominated The Best Airline in its region and received the Aircraft Finance Journal's 2008 European Deal of the Year award for the financing of aircraft. Turkish Airlines is known for its impeccable service, flight safety and connectivity worldwide. With its global headquarters in Istanbul, it is a gateway between east and west. In recent years, Turkish Airlines had achieved 12% growth in its operating profits and 15% growth in its sales revenues. The number of aircraft grew by 4%, from 127 to 132. International routes accounted for 79% and domestic routes 21% of revenues from scheduled services. Turkish Airlines had established the Anadolu Jet brand and transported 13.4 million passengers to 119 destinations in 5 continents. Turkish Airlines had kept growing even during the economic crisis. This case examines the vision and mission of Turkish Airlines and its growth strategies. It also examines the marketing strategies used to pursue growth.en_US
dc.identifier.doi10.1142/S0218927514500023
dc.identifier.endpage+en_US
dc.identifier.issn0218-9275
dc.identifier.issn1793-6772
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-84906514020en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage35en_US
dc.identifier.urihttps://doi.org/10.1142/S0218927514500023
dc.identifier.urihttps://hdl.handle.net/11411/7927
dc.identifier.volume18en_US
dc.identifier.wosWOS:000216390500002en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWorld Scientific Publ Co Pte Ltden_US
dc.relation.ispartofAsian Case Research Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleTurkish Airlines: Fast Growing Star of Skiesen_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

Web of Science Indexed Publications
Scopus Indexed Publications