Internet addiction among Turkish young consumers

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dc.authoridÇobanoğlu, Emine/0000-0001-6453-2784;
dc.authorwosidÇobanoğlu, Emine/AAB-6054-2021
dc.authorwosidAslanbay, Yonca/AAZ-4348-2020
dc.contributor.authorAslanbay, Yonca
dc.contributor.authorAslanbay, Muhiddin
dc.contributor.authorCobanoglu, Emine
dc.date.accessioned2024-07-18T20:47:13Z
dc.date.available2024-07-18T20:47:13Z
dc.date.issued2009
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractPurpose - The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction. Design/methodology/approach - To profile the segments, the study analyses the internet addiction and its preceding factors among 313 Turkish high school internet user students, aged 15-18 years old, selected on a convenience basis. The data of this descriptive study were collected by a structured questionnaire. The relationship among internet addiction and the preceding factors; demographics, internet use hours, purpose of internet use, other media consumption, gratification of internet use are examined. Findings - TV consumption, internet use hours, three purposes of internet use factors as social navigation'', targeted navigation'', download'', besides four gratification factors namely diversion and means'', improve one self'', virtual relationship'', virtual community'' were found to explain 40 percent of variation in internet addiction. The model was tested with structural equation modeling (SEM). Then the students were clustered based on internet addiction and were profiled by the preceding factors as defined in the resulting model. Research limitations/implication - The research is limited to young people in Turkey using a convenience sample with a questionnaire methodology. Future research could extend the cultural base and utilize other methods. Originality/value - This is a pioneering study for internet use in Turkey. In the near future, an increase in Internet use will be expected. The paper helps Turkish marketers be aware of the Internet use experience of their young consumers.en_US
dc.identifier.doi10.1108/17473610910940792
dc.identifier.endpage+en_US
dc.identifier.issn1758-7212
dc.identifier.issn1747-3616
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-77957818911en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage60en_US
dc.identifier.urihttps://doi.org/10.1108/17473610910940792
dc.identifier.urihttps://hdl.handle.net/11411/7730
dc.identifier.volume10en_US
dc.identifier.wosWOS:000212065900009en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofYoung Consumersen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectTurkeyen_US
dc.subjectConsumersen_US
dc.subjectYoung Adultsen_US
dc.subjectInterneten_US
dc.subjectAddictionen_US
dc.subjectStudentsen_US
dc.subjectOnlineen_US
dc.subjectAdolescentsen_US
dc.subjectProfilesen_US
dc.subjectDisorderen_US
dc.titleInternet addiction among Turkish young consumersen_US
dc.typeArticleen_US

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