Cyber behavior in marketing

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dc.authorscopusid35073206700
dc.contributor.authorVarnali, K.
dc.date.accessioned2024-07-18T20:17:26Z
dc.date.available2024-07-18T20:17:26Z
dc.date.issued2012
dc.description.abstractEmerging online environments not only provide the most pertinent tools to enhance efficiency and effectiveness in a variety of daily and business-oriented tasks, but also drive and shape expectations, norms, lifestyle, and culture of the emerging crowd of postmodern consumers. These changes inflict a tremendous impact on the universe of marketing; hence, online human behavior has been drawing increasing attention from marketing scholars. The research of cyber behavior in marketing merits come from the relevant bodies of literature in multiple disciplines, including sociology, computer-mediated-communication, and Information Systems. The present chapter aims to present an overview of this accumulated scientific knowledge and highlight latest research trends on human behavior in cyber environments with a marketing-oriented focus. © 2012, IGI Global.en_US
dc.identifier.doi10.4018/978-1-4666-0315-8.ch041
dc.identifier.endpage488en_US
dc.identifier.isbn9781466603158
dc.identifier.scopus2-s2.0-84898099907en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage477en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-0315-8.ch041
dc.identifier.urihttps://hdl.handle.net/11411/6547
dc.identifier.volume1en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofEncyclopedia of Cyber Behavioren_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleCyber behavior in marketing
dc.typeBook Chapter

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