Generational Difference in Media Consumption during the COVID-19 Pandemic

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dc.contributor.authorSanje, Gresi
dc.contributor.authorÇarboğa, Onur Serdan
dc.date.accessioned2026-04-04T18:48:46Z
dc.date.available2026-04-04T18:48:46Z
dc.date.issued2024
dc.description.abstractIt is well known that the COVID-19 pandemic has substantially increased the amount and frequency of media consumption, both in traditional and digital spaces. Individuals access several media sources on different devices for information, entertainment, and socializing purposes. Although media consumption increased during the COVID-19 pandemic, each generation consumed media differently, with different device preferences and usage percentages. These differences between generations are important, especially for media content providers, marketers, and businesses. This chapter investigates media consumption and device usage with secondary data, analyzing generational similarities and differences and predicting possible implications, especially for media content providers and marketers in the “new normal.”. © 2024 by Nova Science Publishers, Inc.
dc.identifier.endpage5004
dc.identifier.isbn978-168507653-5
dc.identifier.scopus2-s2.0-85216670731
dc.identifier.scopusqualityN/A
dc.identifier.startpage4991
dc.identifier.urihttps://hdl.handle.net/11411/10346
dc.identifier.volume1-18
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherNova Science Publishers, Inc.
dc.relation.ispartofThe Encyclopedia of COVID: Volumes 1-18
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260402
dc.subjectCovid-19
dc.subjectGenerational Differences
dc.subjectMedia Consumption
dc.titleGenerational Difference in Media Consumption during the COVID-19 Pandemic
dc.typeBook Chapter

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