Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes

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dc.contributor.authorSezgin, Selime
dc.date.accessioned2021-05-11T13:29:47Z
dc.date.available2021-05-11T13:29:47Z
dc.date.issued2020
dc.description.abstractFood consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.1080/08974438.2020.1840475en_US
dc.identifier.issn0897-4438
dc.identifier.scopus2-s2.0-85094903724en_US
dc.identifier.urihttps://hdl.handle.net/11411/3659
dc.identifier.urihttps://doi.org/10.1080/08974438.2020.1840475
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors4en_US
dc.pages44927en_US
dc.publisherRoutledgeen_US
dc.relation.ispartofJournal of International Food and Agribusiness Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectContent analysisen_US
dc.subjectfood consumptionen_US
dc.subjectmarketingen_US
dc.subjectmeat substitutesen_US
dc.subjectsustainabilityen_US
dc.titleMeat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudesen_US
dc.typeArticleen_US

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