Leftist ad-persons and their creative craft: the formation of the advertising field in Turkey from the 1960s to 1980s

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dc.authoridTurem, Ziya Umut/0000-0002-9271-2405
dc.contributor.authorTan-Celebi, Ipek
dc.contributor.authorTurem, Z. Umut
dc.date.accessioned2024-07-18T20:45:11Z
dc.date.available2024-07-18T20:45:11Z
dc.date.issued2024
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractA socialist advertiser/ adperson sounds very much like a contradiction. However, Turkish advertising was formed as a field from the 1960s to late 1980s by left leaning intellectuals and literary figures associated with the dominant socialist political party of the time. While entrepreneurial and profit-oriented agents were significant initiators, the field was essentially shaped by leftist/ socialist adpersons along with established/ entrepreneurial agents and entered into competition with such profit-oriented actors. Such competition, combined at times with cooperation, led to the creation of a field in the Bourdieusian sense. Thus, analysing the formation of the field, we can go beyond conceptualizing adpersons as mere cultural intermediaries and understand advertising as a social space in which multiple capitals operate. This allows us to reflect on the un(der)theorized work of left(ists) in the making of consumer capitalism during the post war period in Turkey.en_US
dc.identifier.doi10.1080/10253866.2023.2259804
dc.identifier.endpage31en_US
dc.identifier.issn1025-3866
dc.identifier.issn1477-223X
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85171666331en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage17en_US
dc.identifier.urihttps://doi.org/10.1080/10253866.2023.2259804
dc.identifier.urihttps://hdl.handle.net/11411/7436
dc.identifier.volume27en_US
dc.identifier.wosWOS:001068362400001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofConsumption Markets & Cultureen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAdvertisingen_US
dc.subjectCultural İntermediariesen_US
dc.subjectBourdieuen_US
dc.subjectField Analysisen_US
dc.subjectLeftists And Capitalismen_US
dc.titleLeftist ad-persons and their creative craft: the formation of the advertising field in Turkey from the 1960s to 1980sen_US
dc.typeArticleen_US

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