Destination Image and Relationship: The Moderating Role of Local Cuisine Experience

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dc.contributor.authorErkmen, Ezgi
dc.contributor.authorShipman, Zehra Dilistan
dc.date.accessioned2024-07-18T20:06:41Z
dc.date.available2024-07-18T20:06:41Z
dc.date.issued2019
dc.departmentİstanbul Billgi Üniversitesien_US
dc.description.abstractDestination branding has increased its importance in recent years due to intense competitionin international tourism. As such, understanding of which attributes contribute to destinationbranding is especially important to identify and differentiate the destination. As a result, thepurpose of this study is to explore the moderating role of local cuisine on the relationbetween destination image and relationship. In doing so, this study employed an empiricalcausal research design using structural equation modeling along with multi-group analysis.Data were collected from foreign travelers visiting İstanbul. Even the results did not confirmthe moderating role of local cuisine experience, the study evidenced the direct and indirecteffects of local food on image, satisfaction and trust. That is, from the point of destinationbranding, the current research validates the argument that local cuisine can be positioned asa separate peak experience rather than being a component of overall travel experience.en_US
dc.identifier.doi10.21325/jotags.2019.388
dc.identifier.endpage730en_US
dc.identifier.issn2147-8775
dc.identifier.issue2en_US
dc.identifier.startpage717en_US
dc.identifier.trdizinid343338en_US
dc.identifier.urihttps://doi.org/10.21325/jotags.2019.388
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/343338
dc.identifier.urihttps://hdl.handle.net/11411/5555
dc.identifier.volume7en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Tourism and Gastronomy Studiesen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleDestination Image and Relationship: The Moderating Role of Local Cuisine Experienceen_US
dc.typeArticleen_US

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