AN EXPLORATORY RESEARCH ON ATTITUDES AND BEHAVIOR OF WOMEN AND MEN DURING SHOPPING EXPERIENCE

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dc.contributor.authorGirisken, Yener
dc.date.accessioned2024-07-18T20:50:50Z
dc.date.available2024-07-18T20:50:50Z
dc.date.issued2015
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThere is a fierce competition among supermarkets and every single supermarket brand is working on positioning strategies to differentiate their brands. Understanding shopping experiences in the supermarkets help the brands to shape their marketing strategies. Even though shopping experience measurements are critical, they are quite difficult because there are number of factors that are known to influence the buying decision process, pricing, and packaging are traditional factors that are effecting the buying decision. This expletory research aims to enlighten the factors that are influencing the shopping experience of women and men. In depth interviews have been conducted to observe the similarities and differences of men and women shoppers behaviors.en_US
dc.identifier.endpage136en_US
dc.identifier.issn1303-1260
dc.identifier.issn2148-5356
dc.identifier.issue53en_US
dc.identifier.startpage123en_US
dc.identifier.urihttps://hdl.handle.net/11411/8260
dc.identifier.wosWOS:000446783900006en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherIstanbul Univen_US
dc.relation.ispartofIstanbul University Journal of Faculty of Political Sciences-Siyasal Bilgiler Fakultesi Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectShopping Experienceen_US
dc.subjectSupermarket Branden_US
dc.subjectConsumer Behavioren_US
dc.subjectExperience Marketingen_US
dc.subjectGender Marketingen_US
dc.titleAN EXPLORATORY RESEARCH ON ATTITUDES AND BEHAVIOR OF WOMEN AND MEN DURING SHOPPING EXPERIENCEen_US
dc.typeArticleen_US

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