An exploratory study of dialogic communication on mobile gaming company websites: The Turkish context

Basit Öğe Kaydı
dc.contributor.authorMeric, Emre
dc.contributor.authorCakici, Zindan
dc.contributor.authorGoncu, Barika
dc.contributor.authorDogan, Sahika
dc.date.accessioned2026-04-04T18:56:16Z
dc.date.available2026-04-04T18:56:16Z
dc.date.issued2025
dc.departmentİstanbul Bilgi Üniversitesi
dc.description.abstractDialogic communication remains an essential strategy for companies to build ways to interact with the relevant publics in the most effective and ethical approach. The current study aims to explore the dialogic communication potential of mobile gaming companies' websites via quantitative content analysis. The sample includes the websites of international mobile gaming companies that virtually communicate with their visitors in English as the primary language. The sample includes websites of mobile gaming companies producing the most popular games among Turkish gamers. Findings indicate that there is still room for such companies to increase their potential for dialogic communication with mobile gamers via their websites by increasing user interaction and enhancing user experience. Given the absence of research on dialogic communication strategies in mobile gaming company websites, this study provides foundational insights for both scholars and practitioners.
dc.identifier.endpage87
dc.identifier.issn1454-8100
dc.identifier.issn2344-5440
dc.identifier.issue2
dc.identifier.scopus2-s2.0-105028510698
dc.identifier.scopusqualityQ2
dc.identifier.startpage71
dc.identifier.urihttps://hdl.handle.net/11411/10752
dc.identifier.volume27
dc.identifier.wosWOS:001682346000001
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherScoala Natl Studii Politice Adm - Snspa, Fac Cominicare Realti Publice
dc.relation.ispartofRomanian Journal of Communication and Public Relations
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260402
dc.snmzKA_Scopus_20260402
dc.subjectDialogic Communication
dc.subjectPublic Relations
dc.subjectMobile Gaming
dc.subjectWebsite
dc.subjectT & Uuml;Rkiye
dc.titleAn exploratory study of dialogic communication on mobile gaming company websites: The Turkish context
dc.typeArticle

Dosyalar

Koleksiyon

Web of Science Indexed Publications
Scopus Indexed Publications