FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES

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dc.contributor.authorKilicaslan, Furkan
dc.contributor.authorEkizler, Hüseyin
dc.date.accessioned2024-07-18T20:07:07Z
dc.date.available2024-07-18T20:07:07Z
dc.date.issued2022
dc.departmentİstanbul Billgi Üniversitesien_US
dc.description.abstractDigitalization began to find a place in every industry faster than expected with COVID-19 pandemic. Although terms such as Blockchain, NFT, Web 3.0, and Metaverse, which entered our lives with digitalization, are still very new, they will create a paradigm shift from standard business models. Blockchain technologies, especially NFTs, are creating a new opportunity for brands and creative industries as the frontrunner of digitalization with the innovative approach that is driven by scarcity, a new medium to connect with fans, and decentralized distribution power. This paper aims to examine the effects of perceived value – with its predecessors scarcity, ownership & uniqueness – and trust in blockchain on the purchase intention of NFTs, considering the technology adoption. In this regard, data was collected via questionnaire from NFT owners with different nations in Discord channels using convenience sampling technique. SEM was performed as statistical analysis, and the results indicated technology adoption is a significant variable on trust in blockchain, which has a direct effect on purchase intention. On the hand, even though scarcity and ownership were positively associated with perceived value, this construct had no statistically significant effect on purchase intention.en_US
dc.identifier.doi10.54452/jrb.1177600
dc.identifier.endpage623en_US
dc.identifier.issn2630-6255
dc.identifier.issue2en_US
dc.identifier.startpage604en_US
dc.identifier.trdizinid1150884en_US
dc.identifier.urihttps://doi.org/10.54452/jrb.1177600
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1150884
dc.identifier.urihttps://hdl.handle.net/11411/5772
dc.identifier.volume7en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of research in business (online)en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleFACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIESen_US
dc.typeArticleen_US

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