A Future of Happiness: Can Markets Be Co-evolved?

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dc.authoridVarnali, Kaan/0000-0002-9731-6532;
dc.authorwosidVarnali, Kaan/N-8826-2018
dc.authorwosidAslanbay, Yonca/AAZ-4348-2020
dc.contributor.authorAslanbay, Yonca
dc.contributor.authorVarnali, Kaan
dc.date.accessioned2024-07-18T20:42:20Z
dc.date.available2024-07-18T20:42:20Z
dc.date.issued2014
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThe downturn of the markets in the recent global economic crisis points to a need to question the current dynamics of the market system, a decade after the turn of the millennium. The inequalities with regard to the consumption of resources across world markets, the declared low satisfaction rates over what is offered in the marketplace, and the increasing skepticism with marketing practices are all more pronounced than ever. It is becoming evident that consumer marketing fails in constructing a happier society. Consumers, producers, and governments as the three main market stakeholders, share responsibility for the undesired consequences. This article provides a critical perspective on the contemporary paradigm that dominates marketing thought in relation to the central role and the evolving meaning of consumption in the market economy that is favored by most governments. The core position of the article is that determining happiness as the ultimate end requires a shift to a new societal orientation for all stakeholders of the market system.en_US
dc.identifier.doi10.1007/s12115-014-9837-3
dc.identifier.endpage669en_US
dc.identifier.issn0147-2011
dc.identifier.issn1936-4725
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-84958245439en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage665en_US
dc.identifier.urihttps://doi.org/10.1007/s12115-014-9837-3
dc.identifier.urihttps://hdl.handle.net/11411/7250
dc.identifier.volume51en_US
dc.identifier.wosWOS:000343643300008en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofSocietyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectHappinessen_US
dc.subjectConsumptionen_US
dc.subjectWell-Beingen_US
dc.subjectMarketingen_US
dc.subjectConsumersen_US
dc.subjectConsumer Resistanceen_US
dc.subjectConsumptionen_US
dc.titleA Future of Happiness: Can Markets Be Co-evolved?
dc.typeArticle

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