Exploring the distress factors of weight-based stigmata in shopping: a qualitative study on obese females

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dc.authorid0000-0002-4514-7386
dc.contributor.authorKirezli, Ozge
dc.contributor.authorOztunc, Muge
dc.contributor.authorYigit, Melis Kaytaz
dc.contributor.authorAgyel, Muge
dc.contributor.authorBaruonu, Fatma Ozge
dc.date.accessioned2026-04-04T18:56:04Z
dc.date.available2026-04-04T18:56:04Z
dc.date.issued2025
dc.departmentİstanbul Bilgi Üniversitesi
dc.description.abstractThe primary objective of this article is to explore the distress factors associated with weight-based stigmata experienced by obese women during clothes shopping. Despite the increasing scholarly attention regarding weight-based stigmatisation, linking stigmatisation to clothes shopping and investigating the factors that trigger stigmatisation remains a relatively new field of research. This study investigates the experiences of obese female consumers with weight-based stigmata in a shopping context. Employing a qualitative research approach, the study examined 30 middle-class obese Turkish women selected through criterion sampling. Subsequently, subcategories and patterns were derived and analysed from data gathered through in-depth interviews featuring semi-structured questions focusing on key themes. The findings indicate that women are often faced with environmental stigmatisation during shopping, which contradicts their desire to feel 'normal'. Indirect stigmata emerged as the second distress factor, which includes more subtle forms of stigmatisation stemming from sales representatives' dismissive attitudes or other shoppers' judgements.
dc.identifier.doi10.1504/MEJM.2025.149830
dc.identifier.doi10.1504/MEJM.2025.149830
dc.identifier.issn2050-3636
dc.identifier.issn2050-3644
dc.identifier.issue6
dc.identifier.urihttps://doi.org/10.1504/MEJM.2025.149830
dc.identifier.urihttps://hdl.handle.net/11411/10658
dc.identifier.volume12
dc.identifier.wosWOS:001616375700001
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherInderscience Enterprises Ltd
dc.relation.ispartofMiddle East Journal of Management
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260402
dc.subjectObesity
dc.subjectWeight Stigma
dc.subjectBody Image Perceptions
dc.subjectDistress In Shopping
dc.titleExploring the distress factors of weight-based stigmata in shopping: a qualitative study on obese females
dc.typeArticle

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