Online image content analysis of political figures: an exploratory study
Küçük Resim Yok
Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study investigates the emotional content of facial images of South Korean politicians. The data were drawn from official websites of 18th National Assembly members. We categorized facial expressions (smiling, frowning, and no expression) by using photos on the websites. The smiling image was the most prevalent facial expression regardless of the socio-political-demographic attributes of the politicians. The existence and strength of the smiling image had significant positive correlations with the politicians' web visibility. Opposition parties were significantly more likely to show frowning or expressionless images than the ruling party. The more experienced politicians were more likely to continue their use smiling images than similarly aged politicians with less experience.
Açıklama
Anahtar Kelimeler
Visual Content Analysis, Emotional Content Analysis, Online Visibility, Web-Based Campaigns, Facial Expressions, Candidate Websites, Candidate Web Sites, Reliability
Kaynak
Quality & Quantity
WoS Q Değeri
Q2
Scopus Q Değeri
Q1
Cilt
46
Sayı
4
