The Perception of Warning Signs at Different Cultures
Küçük Resim Yok
Tarih
2017
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning signs can be optimized in accordance with the perceptions of different consumers in different cultures, they may become more influential and more discouraging. In order to understand the participants' perceptions, not only their replies on the surveys but also their reaction time to each variable were analyzed.
Açıklama
4th International Conference on Strategic Innovative Marketing (IC-SIM) -- SEP 24-27, 2015 -- Mykonos, GREECE
Anahtar Kelimeler
Culture, Advertising, Decision-Making, Decision Science, Experimental Design, Appeals, Impact
Kaynak
Strategic Innovative Marketing
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
