Why do companies engage in green marketing? Alternative green marketing strategies and the motivations for the green marketing approach

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dc.authorscopusid57196067394
dc.authorscopusid57196061654
dc.contributor.authorKirezli, O.
dc.contributor.authorYiğit, M.K.
dc.date.accessioned2024-07-18T20:17:26Z
dc.date.available2024-07-18T20:17:26Z
dc.date.issued2017
dc.description.abstractIn recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies. © 2017 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-2331-4.ch007
dc.identifier.endpage153en_US
dc.identifier.isbn9781522523321
dc.identifier.isbn1522523316
dc.identifier.isbn9781522523314
dc.identifier.scopus2-s2.0-85031680384en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage123en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-2331-4.ch007
dc.identifier.urihttps://hdl.handle.net/11411/6555
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofGreen Marketing and Environmental Responsibility in Modern Corporationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleWhy do companies engage in green marketing? Alternative green marketing strategies and the motivations for the green marketing approach
dc.typeBook Chapter

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